Posts Tagged ‘Digital’

Christmas Cards

December 18, 2008


So the place where I used to work, DLKW, has made a digital Christmas card, what i am about to say I would have said even if i still worked there and i will be as nice as i can.

It is an embarrassment. I can tell what has happened, it has started of with the idea that all the faces make up the logo ass they fall like snowflakes in winter wonderland. OK. That could have been OK. But then someone though, “wait a minute, we are sending this to our clients and the only logo they might see for like e minute is that little one in the corner, OMG we need to have BIG logo there all the time, who really cares about the concept anyway?”. Then the creatives go, well that sucks, but after working in such a mind numbing environment i don’t have the energy to fight the bureaucracy, better just do it and get it out of sight.

Here is how it is done:


Did you see that? no logo for like a couple of minutes, just a nice idea, entertaining content and a build up to a climax. As with so much creative work, the best things are those that dares to be different, many times it doesnt even have to be cool, just dare to be human and not churn out some corporate nosense. Please guys, wake up and feel the pain of your designers.

Oh heres the actual vid:

Yours, feeling the pain of my friends at DLKW.

Christmas is coming!

December 4, 2008

And we all know what that means, Christmas cards! (digital ones)


Here is a very nice one by pill & pillow which according to them self : is a full-service design studio specializing in interactive web design. The company was founded by Henry Chu  in March 2004.


Work hard play hard sucks

July 12, 2008

Work hard play hard seems to be the motto of every agency. The idea being that hard work should be rewarded with fun activities, like parties or social outings if you like. Many advertisers and marketers believe strongly in this principle ,”Oh yes, here we certainly work hard, but we play hard to, hehe”.

I believe that this is a motto of the past, at least i think it should be. It is a hard motto to challenge because people might assume that you are a slacker with little social life. How ever this mind set can potentially be very damaging for a business, it can result in negative work environments where your worth as an employee is measured by the amount of late hours on your time sheet.

Hard fun is where it should be at. Hard fun is the concept of that everybody likes hard challenging things to do. When you are having hard fun you are sufficiently challenged and creatively stimulated within your skill set so that the hours fly. Organizations that genuinely treat employees as their most valuable asset are the ones that will prevail in a market where the workforce is shrinking and the fight for talent tougher.

However the concept of hard fun does not make the need for good parties redundant.

Yours, slacking on a Saturday night