So the place where I used to work, DLKW, has made a digital Christmas card, what i am about to say I would have said even if i still worked there and i will be as nice as i can.
It is an embarrassment. I can tell what has happened, it has started of with the idea that all the faces make up the logo ass they fall like snowflakes in winter wonderland. OK. That could have been OK. But then someone though, “wait a minute, we are sending this to our clients and the only logo they might see for like e minute is that little one in the corner, OMG we need to have BIG logo there all the time, who really cares about the concept anyway?”. Then the creatives go, well that sucks, but after working in such a mind numbing environment i don’t have the energy to fight the bureaucracy, better just do it and get it out of sight.
Here is how it is done:
Did you see that? no logo for like a couple of minutes, just a nice idea, entertaining content and a build up to a climax. As with so much creative work, the best things are those that dares to be different, many times it doesnt even have to be cool, just dare to be human and not churn out some corporate nosense. Please guys, wake up and feel the pain of your designers.
Oh heres the actual vid:
Yours, feeling the pain of my friends at DLKW.