Posts Tagged ‘Brazil’

Barclaycard Waterslide

November 6, 2008

Few weeks ago we (from LADG) were in a pub, talking to one of these tv production guys. He was explaining how hard his life as a tv producer is, as he had to go all the way to New Zealand to shoot a tv commercial.

I wondered why New Zealand instead of Brazil (much closer to the UK – just a 12 hour flight haha – and cheaper than New Zealand). Brazil has a great potential as a filming location, considering that you can find almost all possible natural landscapes (mountains, rain forest, beach, desert, fields, etc) and urban landscapes in there. But the language is definitely a barrier.

What a nice surprise when I saw yesterday night on tv the new BarclayCard advert, from BBH London, which was totally shoot in Brazil (Rio de Janeiro and São Paulo).

Go Brasil, Go!

Do you need a new car?

October 23, 2008

Fuck Fiat

Fuck Fiat.

No, that’s not a joke. That’s a very real Brazilian company (they have four branches, and a website).

Mini Electric

October 21, 2008

In Brazil, hybrid cars are not that cool. They are just standard cars. Yes, Brazil’s “default” car option is the “total flex” (or flexible fuel): you can fill your tank with petrol, sugar cane alcohol (ethanol), or a combination of both. There are a variety of Total Flex cars from which to choose, ranging from the Vauxhall Corsa (Opel) to Mitsubishi’s Pajero TR4.

Natural gas is also a popular option – with R$15,30 (approx.  £4.20) you can fill a small tank and run up to 100km with your car. Brazil’s electricity is comparatively clean (84% is hydroelectric), which means (in my opinion) that Brazil can be considered a world leader in the fight against global warming! Oh yeah!

But I’m not here to talk about Brazil. I’m here to talk about the new Electric Mini I just saw on Wired:

Electric Mini

BMW will produce approximately 500 of these very-very-very-very-very cute electric Mini Coopers – for select private and corporate customers only…….. (that’s so unfair!) It’s the first electric car I see that don’t look like a toy:

Electric Mini

Do you want to read more? Check the original article from Wired.