Swedis branding fail, or is ot?
Posts Tagged ‘Advertising’
You’ve gotta love these
And, although not an advert, Some eCards covered the event with typical charm:-
A great find by Chimp Media Monitoring and quite rightly the strangest TV spot I have ever seen (apparently advertising Mac’s – a chain of 7-Eleven style stores in Canada). On watching it I felt a little bit spooked and compelled to hunt down more of the ads to try and make sense of it (and there’s a few – each as mind-boggling) another here.
I love this campaign for its bravery (can you imagine pitching this?) but also for getting the balance right. The potential problem with being esoteric in advertising is that it can be confusing and, even worse, alienating BUT get it right and people find it intriguing and will get people talking (Cadbury Gorilla, anyone?).
Also, as opposed to the self-styled “weirdest clip ever made” from Nokia’s shitty Open At Your Own Risk campaign, the TV ads are being spread and posted on blogs and discussed because it has put itself out there and leaves itself open to interpretation. And, as everyone will tell you, it’s so much better to be caught unawares and surprised than to have your expectations raised and then be let down.
JungleSmash is a little experiment from James Altucher.James also started Stockpickr.com, the first user-generated investing site, and, in ancient history, he was a pioneer in the online video space, doing original web-only videos for HBO.JungleSmash is a bit of a mix-up of everything that’s come before. James picked a random brand, Crest toothpaste, and is offering $2,000 to whoever makes and posts to YouTube the best video about Crest.
It is an experiment to see if the buying public, when properly incentivised, can create advertising that’s as compelling as what firms and ad agencies create (on much, much, much larger budgets).
Do customers appreciate products in ways that firms don’t understand? Can ad agencies be eliminated from the food chain?
James plans on doing a new experiment with a new product every couple weeks or so, and giving away $2,000 each time.
You decide, here’s the winning entry for Crest
This is an amazing takeover….
Looks like a normal You Tube clip until…
the page itself starts to be affected by the video as it breaks out of the screen!
Then when everything has fallen down, you can pick it up and thow it around the screen….The physics on this thing area pretty tactile.
Check it out
Work hard play hard seems to be the motto of every agency. The idea being that hard work should be rewarded with fun activities, like parties or social outings if you like. Many advertisers and marketers believe strongly in this principle ,”Oh yes, here we certainly work hard, but we play hard to, hehe”.
I believe that this is a motto of the past, at least i think it should be. It is a hard motto to challenge because people might assume that you are a slacker with little social life. How ever this mind set can potentially be very damaging for a business, it can result in negative work environments where your worth as an employee is measured by the amount of late hours on your time sheet.
Hard fun is where it should be at. Hard fun is the concept of that everybody likes hard challenging things to do. When you are having hard fun you are sufficiently challenged and creatively stimulated within your skill set so that the hours fly. Organizations that genuinely treat employees as their most valuable asset are the ones that will prevail in a market where the workforce is shrinking and the fight for talent tougher.
However the concept of hard fun does not make the need for good parties redundant.
Yours, slacking on a Saturday night
The Norwewgian kroner is very strong at the moment and in general as a junior designer your looking at a starting salary around 30K a year. Norway is not part of the EU but is part of the EEA meaning that European passport holders does not requier a visa to work there.
If you are interested in working at M&L please email me with folio and CV at email@example.com