Work hard play hard seems to be the motto of every agency. The idea being that hard work should be rewarded with fun activities, like parties or social outings if you like. Many advertisers and marketers believe strongly in this principle ,”Oh yes, here we certainly work hard, but we play hard to, hehe”.
I believe that this is a motto of the past, at least i think it should be. It is a hard motto to challenge because people might assume that you are a slacker with little social life. How ever this mind set can potentially be very damaging for a business, it can result in negative work environments where your worth as an employee is measured by the amount of late hours on your time sheet.
Hard fun is where it should be at. Hard fun is the concept of that everybody likes hard challenging things to do. When you are having hard fun you are sufficiently challenged and creatively stimulated within your skill set so that the hours fly. Organizations that genuinely treat employees as their most valuable asset are the ones that will prevail in a market where the workforce is shrinking and the fight for talent tougher.
However the concept of hard fun does not make the need for good parties redundant.
Yours, slacking on a Saturday night