Another brilliant Uniqlo project

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After the clock, map and of course, their beautiful data visualisation work the’ve now got a calendar.

Working on the simple mechanic of showing tilt shift video of Japanese scenerey which, on interaction, is replaced with tiles showing items of clothing match the colour of the space replaced (crap explananation – visual below).

As always, you can always go through to buy. Another exmaple of Uniqlo’s ability of subverting navigation and usability for an eccomerce site that replicates the real world feeling of rummaging through rails of clothes and having an item catch your eye. And it’s on brand. Simple with a twist.

2 Responses to “Another brilliant Uniqlo project”

  1. ultramagnus79 Says:

    Jaw dropping. I also loved this section:
    http://www.uniqlo.com/us/introduction/
    The way they presented their collection in this neverending rolling line, all so nicely fitted to that grid.

  2. ultramagnus79 Says:

    And the grid being the size of the logo, hawt

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