Working on the simple mechanic of showing tilt shift video of Japanese scenerey which, on interaction, is replaced with tiles showing items of clothing match the colour of the space replaced (crap explananation – visual below).
As always, you can always go through to buy. Another exmaple of Uniqlo’s ability of subverting navigation and usability for an eccomerce site that replicates the real world feeling of rummaging through rails of clothes and having an item catch your eye. And it’s on brand. Simple with a twist.