Modernista did it a year ago, Skittles just done it! Done what? Made their brand sites out of other sites which already has the content. And Freddie at AdAge makes some fairly goods points. Its all sweet.
Some little bird once told me that internet users were tired of user generated content and that this years trend would be sites with professionally written content, that bird was obviously high.
Yes I know my browser has grown a bit top heavy…