Guerilla campaign from Milano


Happy new years guys!!

I’ve been in the Internet free snowy mountains of Norway over Christmas and new-years so I totally missed out on this email from Tonnaso:

“I hope you will be interested in some interesting public Christmas greetings I found around Milan, in Italy.
More than 3000 speech bubbles saying “Peace” were placed on top of the city’s posters: now from the mouth of every single testimonial comes one single message. The promotions don’t scream “cheap” or “new” anymore – “peace” became the key word this Christmas.
The objective is to shift the focus of visual communication to a less commercial one.”

The campaign is by


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