New JWT London website

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JWT new website

After a while, JWT London finally released their brand new website. It’s super-animated (flash), white, clean and minimalist…

I spend about 10 minutes around the website (actually more than this), interacting, clicking on absolutely everything, doing my personal and picky QA. The first thing I’ve noticed is the nonexistence of an accessible version (or even an accessible message insisting that you should install the flash player). Basically, if you don’t have flash installed, or an active JavaScript, all you can see is a copyrighted white window… hummm…

There is also a customisable feature on the top right corner of the page, where you can choose between eight very-very-very cute “London related” icons:

jwt-icons

The thing is: as soon as I change the icon, I can’t change it back. Maybe it’s supposed to behave this way, but I think it’s a bug…

Content wise, the website is perfect. They’ve chosen five of their best campaigns (including the very good “point of view” HSBC campaign that remembers me Heathrow Airport, and the “epic” Smirnoff campaign)  that are more than enough to see and understand the agency capabilities. If you have nothing else to do and want to spend the day watching all the agency’s work, just go to the showreel and… Have fun 😉

Access the website:  www.jwt.co.uk

The “epic” Smirnoff video:

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2 Responses to “New JWT London website”

  1. John Says:

    Nice site, but why is it set to one size? it should be more dynamic

  2. liam walsh Says:

    Any idea who did the website? I’m just curious.

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