JungleSmash – Make Videos, Win Money


From Freakonomics

JungleSmash is a little experiment from James Altucher.

James also started Stockpickr.com, the first user-generated investing site, and, in ancient history, he was a pioneer in the online video space, doing original web-only videos for HBO.
JungleSmash is a bit of a mix-up of everything that’s come before. James picked a random brand, Crest toothpaste, and is offering $2,000 to whoever makes and posts to YouTube the best video about Crest.

It is an experiment to see if the buying public, when properly incentivised, can create advertising that’s as compelling as what firms and ad agencies create (on much, much, much larger budgets).

Do customers appreciate products in ways that firms don’t understand? Can ad agencies be eliminated from the food chain?

James plans on doing a new experiment with a new product every couple weeks or so, and giving away $2,000 each time.

You decide, here’s the winning entry for Crest


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2 Responses to “JungleSmash – Make Videos, Win Money”

  1. Melvær Says:

    I think there is still hope for us!

  2. Denise Neves Santos Says:

    Oh god, it’s good!

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