Brief 08

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We went along to the Brief 08 event at the Design Council yesterday. The concept is that your agency submits a team that on the night is set a brief to solve. Then all the teams present their ideas to a panel of judges who decides which is the best idea. By having one of our co workers on the judges panel we felt sure of victory. How-ever a team of students who by no means answered the brief in hand won the entire thing. Which was really nice. I was expecting it to be full of these agency types who enter in order get some ego massage and justification for their sky high salaries, instead there where lots of (as far as creatives go) down to earth peeps enjoying the company and the free beers. Check out the pics here linky.

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