I came across this site; Know Your Memes. It is really good, and a must see for people wanting to understand the cause and origins of online virals. I had a good time this sunday going through all these mini dokumentaries (about 4 mins a piece), giving me the back story on virals such as; the keyboard cat, starwars kid, rickrolls, lolcats, numa numa etc. They also coverd some virals that I hadn’t caught on before, which was very interesting. But what I found truly interesting was when they explained how the market and the media tried to get in on the virals and make a profit, and how this affected the different virals. For example the Christan Bale Rant. This viral was heavily pushed by the media and thus peaking very quickly but then again fading away equally fast. This shows that in this example, for a viral to be long lasting it has to come from a more underground independent source.
A must see, for all online marketing people.