3D marketing

I have come across some truly inspireing Ideas using some fancy (but simple) 3D software to let you interact with an object using a piece of paper and a camera. I’ll let the videos speak for themself. They are in German, but you don’t have to know German to understand the awesomeness.

And

We tried that Ford Ka example  in the office. One of the guys downloaded the software to his Nokia. It works so easily, and its totally fun to interact with. Just point the camera at the paper and the car appears.

3D Fun for Everyone

Magnus

Mini Electric

In Brazil, hybrid cars are not that cool. They are just standard cars. Yes, Brazil’s “default” car option is the “total flex” (or flexible fuel): you can fill your tank with petrol, sugar cane alcohol (ethanol), or a combination of both. There are a variety of Total Flex cars from which to choose, ranging from the Vauxhall Corsa (Opel) to Mitsubishi’s Pajero TR4.

Natural gas is also a popular option – with R$15,30 (approx.  £4.20) you can fill a small tank and run up to 100km with your car. Brazil’s electricity is comparatively clean (84% is hydroelectric), which means (in my opinion) that Brazil can be considered a world leader in the fight against global warming! Oh yeah!

But I’m not here to talk about Brazil. I’m here to talk about the new Electric Mini I just saw on Wired:

BMW will produce approximately 500 of these very-very-very-very-very cute electric Mini Coopers – for select private and corporate customers only…….. (that’s so unfair!) It’s the first electric car I see that don’t look like a toy:

Do you want to read more? Check the original article from Wired.