After a well deserved break, I’m back with my useless posts!
Posts Tagged ‘Google’
Nice retrospective of Google’s 10 years. Oh my, I’m getting old…
Unfortunately I haven’t got a picture but at the end of Brixton Hill, just by the Fridge on a brick wall is some grafitti. Four simple words in huge letters but rather than a tag it was the following:-
Google “chemtrails” Youtube “chemtrails”
I thought it was going to be some grime star (turns out it was about some spurious conspiracy theory about contrails from aeroplanes) but the thing that grabbed me was the use of search as a call to action as opposed to a URL.
I only had to remember the keyword to find out what the grafitti guy wanted me to (unless of course he is a grime artist and has chosen a very unfortunate name) but it struck me how in those quick and passive exchanges such as outdoor, or even TV, this would be a more intuitive connect between offline to online.
As with most things “search”, the US have cottoned on to this much sooner (ever noticed how Time Warner signed off every episode of Friends with AOL keywords?) and much more blatantly with the Pontiac/Google ad.
Here in the UK I can only think of Orange who are currently using “Search: I Am” as the CTA on their posters for their new I Am Everyone campaign.
And now the moment we have all been waiting for. The main argument used by slimy suits to keep you from designing that shit-hawt website in flash is dead (at least very soon it will be). Google can already search swf files for contents meaning that Rich On-line Interfaces and site built in or containing flash will be as search engine friendly as any other website.
From the horses mouth: Linky adobe
Search engine land are saying: Linky
And then to get us down to earth again Bjørn has told me to read this article on Iconara
Turns out it wont work if you implement your Flash file using Java Script which is what we do to get around how poo Internet Explorer is. And it will index any xml or html uploaded content as a separate page, that’s lame.
Thanks for the use full comment Bjørn
Yours, not writing blog posts in work hours
Sorry to be lingering on this “office” topic. I know i have talked about this before but i recently found this video of the Zurich Google office featured in a BBC article, and I thought it was worth sharing. Check it out
DLKW was yesterday knocked out of the quarter final in RedBox’ yearly
table football tournament. Tiago and myself have yet to recover from the
blow and are still in a state of disbelief. The quarter final was a thriller and we lost on golden goal after the referee failed to award us with four goals that due to Tiagos lightning fast shot bounced back out of the goals after hitting the back of the net. MCBD who beat us in the quarter final went on to beat Google in the semis only to be thrashed 10-1 by Springer in the final.
Yours, in tears