Eye Petrol is a a brand new user generated digital magazine. In fact it is so new the first issue is not even out yet. From what I can gather:
·By user generated they mean that people send in their work and then the people who work at Eye Petrol or Creative Pool, which seem to be behind it, choose what to put in the magazine.
·By digital they mean that the magazine is only published as a downloadable PDF.
So even if most of the content is sent in by the public the magazine itself is not a user generated magazine. And I guess PDFs at least give you the option to have hyperlinks, but at the end of the day it is not the most digital of formats today (its from 1993!). Would it not be better if the magazine came as a little flash site, was posted on Flickr or here on WordPress?
How ever they are also having a logo competition which is quite interesting, although I think it is as much of a web page design competition as a logo competition. I have entered it
Heres the link to the web page
Yours boring his girlfriend to death