A nice piece for Volkswagen UK, by Tribal DDB London.
Posts Tagged ‘car’
This ia quite good. VW Norway are havning a competition where the participants can win a new Golf. All you have to do is to keep your slighltly moving mouse hand over the car the longest, you get a 5 mnute break every hour. They had to have a knock out round before christmas and now the final is here. As I write there is 12 players left of the 175 players who got through and it has been going for 3 days.
No, that’s not a joke. That’s a very real Brazilian company (they have four branches, and a website).
In Brazil, hybrid cars are not that cool. They are just standard cars. Yes, Brazil’s “default” car option is the “total flex” (or flexible fuel): you can fill your tank with petrol, sugar cane alcohol (ethanol), or a combination of both. There are a variety of Total Flex cars from which to choose, ranging from the Vauxhall Corsa (Opel) to Mitsubishi’s Pajero TR4.
Natural gas is also a popular option – with R$15,30 (approx. £4.20) you can fill a small tank and run up to 100km with your car. Brazil’s electricity is comparatively clean (84% is hydroelectric), which means (in my opinion) that Brazil can be considered a world leader in the fight against global warming! Oh yeah!
But I’m not here to talk about Brazil. I’m here to talk about the new Electric Mini I just saw on Wired:
BMW will produce approximately 500 of these very-very-very-very-very cute electric Mini Coopers – for select private and corporate customers only…….. (that’s so unfair!) It’s the first electric car I see that don’t look like a toy:
Do you want to read more? Check the original article from Wired.
According to Fubiz, Ferrari has made this concept car. Its a very interesting piece of design based on the shape of a wing. And I can imagine that those glasses will be a right hit with the cheesy marketing guys.