Landline? Forget it!

Almost 18% of the United States homes today are relying on mobile phones only (Reuters). In Brazil, this percentage made a whopping jump from 7.8% in 2001 to 27.8% in 2006 (UOL).

In my opinion, mobile is the future. With my handset (no, I don’t have an iPhone) I can keep my blogs, twitter, facebook, linkedin, orkut, gtalk, msn messenger and emails up-to-date. I can access websites. I can take pictures and upload them straight to my flickr account, or to my twitter (and share it instantly with all my friends). I can’t get lost (GPS rules!) and I also can make phone calls (almost forget it).

With all this information just few clicks away, it’s obvious that people is spending less time doing other things (and spending more time updating their digital lives). The challenge is: how to make advertising in a world where people don’t have 10 seconds to click on a banner,  30 sec to sit in front of a tv, or 2 minutes to navigate through an inexpressive website? How to create advertising that creates time for us, instead of stealing it?

Somebody Elses Phone

Wieden + Kennedy in London have launched this campaign for Nokia which allows the users to look through a made up persons phone. These made up people also have Facebook pages if you would like to get more personal with them or whoever does copy-writing for Wieden + Kennedy. The campaign has a really nice Group 94ish design which I really like however personally i simply dont care enough abot other people especiall made up ones to spend ages going to the vast librarys of content. I do appreciate that you can follow a little story about theese people which eventualy will accumulate with them having to take a dificult decission.

Apperantly there’s a bit of a question mark over this campaign as nobody’s sure if it’s another Nokia Game in the vein of Sisu & Mika or 20 lives. The ARGers are all over it like a tramp’s coat just in case though – forums have been set up transcribing all the texts and FB entries waiting for the game to begin (if it is one).

Read about nokia games on Wiki http://en.wikipedia.org/wiki/Nokia_Game

Visit the campaign Link

From the creators:

“Imagine finding a phone that belongs to somebody else; filled with personal text messages, contacts, diary entries, photos, voicemails and private video clips. It’s like having a window into somebody’s entire life. Would you be tempted to look through it?

This question is at the heart of our new campaign for Nokia. Inspired by the evolved role mobile phones play in our lives, the campaign invites the audience to explore the lives of three characters – Anna, Jade and Luca –  in intimate detail, in real time, through their Nokia 7610 handsets…” read more at Welcome to otimism (Wieden + Kennedy blog).

BMW Used Cars

Ok. It isn’t animation, motion graphic, 3D, flash, or even digital. But this advert created by BBDO Athens for BMW Used Cars is simply genious:

Because you know you’re not the first.

Download Day 2008

Firefox® Download Day 2008 is a campaign aiming to break the “most downloaded software in one day” world record. Sounds like I am not the only one in the world with nothing to do.

However, as a developer, I support any action, movement, etc, to make people upgrade their web browsers.

So, please, if you are still using any Internet Explorer version, that’s a perfect time to change! Go Firefox®, Go!

http://www.spreadfirefox.com/en-US/worldrecord