In my opinion, mobile is the future. With my handset (no, I don’t have an iPhone) I can keep my blogs, twitter, facebook, linkedin, orkut, gtalk, msn messenger and emails up-to-date. I can access websites. I can take pictures and upload them straight to my flickr account, or to my twitter (and share it instantly with all my friends). I can’t get lost (GPS rules!) and I also can make phone calls (almost forget it).
With all this information just few clicks away, it’s obvious that people is spending less time doing other things (and spending more time updating their digital lives). The challenge is: how to make advertising in a world where people don’t have 10 seconds to click on a banner, 30 sec to sit in front of a tv, or 2 minutes to navigate through an inexpressive website? How to create advertising that creates time for us, instead of stealing it?