Wow, I feel quite uncomfortable looking at it. From an advertising perspective is spot on. Straight like an arrow to the heart of the target consumer. From a moral perspective is an explicit provocation. It’s feeding society with a message that allows under age girls to be seen as a sexual object. Dangerous.
Once again hypocrisy wins.
What bothers me is the fact that the girl looks about 15 years old. As a marketer, I love the sexiness of it. As a woman, I am NOT offended because I know sex sells and cars are a status symbol for men. But…still….as a person, her age makes me uncomfortable as hell. ~~Dee
First-rate photography and a creative message. Proof of what a free society can produce. “Under age” is a state of (narrowly moralized evangelical Anglo-American) mind. Funny I never thought about the model’s age until reminded by the postings. The ad did not present any new threat or disgusting concept. For as long as human being existed, it’s only to our evolutionary advantage to value youth and beauty (of both sexes). As for equating women with cars, give me a break. I just saw a TV commercial equating a boyfriend with a mop. I think the mops make feel insulted as many men are treated much worse in the mating process.
Idea is gold! It is true, but
just follow what you see, unleash your imagination: is this what a man needs, a used beautiful woman(i don’t mean to look at woman as an object) and a used expensive car?
Yes, but only for male losers.
Honestly, I think the ad is sexist and stupid. “You know you’re not the only one”. Ok this this people to say ok this girl is pretty, and shes a slut. Sex sells of course. It may be a clever marketing ploy, but it has nothing to do with the product, and is just not right in my opinion.