Ok. It isn’t animation, motion graphic, 3D, flash, or even digital. But this advert created by BBDO Athens for BMW Used Cars is simply genious:
Because you know you’re not the first.
Like this:
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Tags: BMW, Campaign, Cars, Creative, offline, Used cars
This entry was posted on August 29, 2008 at 1:50 pm and is filed under Advertising, Agency. You can follow any responses to this entry through the RSS 2.0 feed.
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August 29, 2008 at 9:19 pm |
The very first thing that popped into my mind is “Wow, talk about under age” but the add is sublime.
August 30, 2008 at 5:14 am |
LMAO
August 30, 2008 at 6:28 am |
a woman = a car… what a disgusting advert.
For men, car is directly linked with sex affair. Advertising agencies are mostly responsible for that.
Advertising = Waste of money for brainwashing.
August 30, 2008 at 11:25 am |
Wow, I feel quite uncomfortable looking at it. From an advertising perspective is spot on. Straight like an arrow to the heart of the target consumer. From a moral perspective is an explicit provocation. It’s feeding society with a message that allows under age girls to be seen as a sexual object. Dangerous.
Once again hypocrisy wins.
August 31, 2008 at 3:05 am |
What bothers me is the fact that the girl looks about 15 years old. As a marketer, I love the sexiness of it. As a woman, I am NOT offended because I know sex sells and cars are a status symbol for men. But…still….as a person, her age makes me uncomfortable as hell. ~~Dee
August 31, 2008 at 11:25 am |
It’s hypocritical to think that teenage girls should keep their virginity, while teenage boys don’t. Teenagers do have sex, it’s really beautiful to think that they don’t.
September 1, 2008 at 12:51 am |
Wow, BMW continues to push the envelope w/ their campaigns. Thanks for sharing this!
September 1, 2008 at 7:08 am |
First-rate photography and a creative message. Proof of what a free society can produce. “Under age” is a state of (narrowly moralized evangelical Anglo-American) mind. Funny I never thought about the model’s age until reminded by the postings. The ad did not present any new threat or disgusting concept. For as long as human being existed, it’s only to our evolutionary advantage to value youth and beauty (of both sexes). As for equating women with cars, give me a break. I just saw a TV commercial equating a boyfriend with a mop. I think the mops make feel insulted as many men are treated much worse in the mating process.
September 1, 2008 at 8:03 am |
[...] BMW used cars [...]
September 1, 2008 at 3:29 pm |
COOL !
September 1, 2008 at 8:15 pm |
September 1, 2008 at 9:57 pm |
nice and cool..!
September 7, 2008 at 1:27 am |
Idea is gold! It is true, but
just follow what you see, unleash your imagination: is this what a man needs, a used beautiful woman(i don’t mean to look at woman as an object) and a used expensive car?
Yes, but only for male losers.
September 11, 2008 at 9:07 pm |
I think it’s beautiful, and it does its job well. They say the goal of an ad is to keep the viewer’s eye as long as possible. I’m still staring at this one…
January 23, 2009 at 3:36 am |
Do they take Visa or Mastercard?
She had better come with the car!
February 16, 2011 at 8:28 am |
Honestly, I think the ad is sexist and stupid. “You know you’re not the only one”. Ok this this people to say ok this girl is pretty, and shes a slut. Sex sells of course. It may be a clever marketing ploy, but it has nothing to do with the product, and is just not right in my opinion.
August 18, 2011 at 3:49 pm |
Mesothelioma 101…
BMW Used Cars « LADG…
August 18, 2011 at 4:32 pm |
Real Acai Berry…
BMW Used Cars « LADG…